Terms and Conditions

Last updated: November 8, 2026

These Terms and Conditions ("Terms") govern your access to and use of the website, products, and services provided by [Company legal name] ("Apello", "we", "us", or "our") (together, the "Services"). By accessing or using the Services, you agree to these Terms. If you use the Services on behalf of an organization, you agree to these Terms on its behalf and confirm you have authority to do so.

1. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Services. You are responsible for the information in your account, for keeping your login credentials secure, and for all activity under your account. Tell us promptly at [support@yourdomain.com] if you suspect unauthorized access.

2. Waitlist and early access

Joining the waitlist does not guarantee access to the Services. Early access, beta, or preview features are provided "as is", may change or be discontinued at any time, and may be subject to additional terms.

3. Use of the Services

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable right to use the Services for your internal business purposes. You agree not to:

• Use the Services in violation of any law or regulation, or in violation of the terms of any third-party platform.
• Copy, modify, reverse engineer, or create derivative works of the Services, except as permitted by law.
• Resell, sublicense, or provide the Services to third parties, except as expressly allowed in your plan.
• Interfere with or disrupt the integrity, security, or performance of the Services.
• Use the Services to send spam or to create or distribute misleading, unlawful, or harmful content.

4. Connected platforms and authorized actions

The Services can operate within third-party platforms that you connect, such as advertising accounts, ecommerce stores, CRMs, and automation tools. You authorize Apello to access those platforms and take actions in them within the permissions and approval settings you configure. You remain responsible for your accounts on those platforms, your compliance with their terms, and your advertising budgets and spend. Third-party platforms are not controlled by us, and we are not responsible for their availability, changes, or actions.

5. Customer Data

You retain all rights to the data you submit to or process through the Services ("Customer Data"). You grant us a limited license to host, process, and use Customer Data only as needed to provide and improve the Services and as described in our Privacy Policy. You are responsible for having the rights and consents needed for us to process Customer Data.

6. Fees and payment

Paid plans are billed in advance on a recurring basis according to the plan you select. Fees are non-refundable except where required by law or stated otherwise in your order. We may change fees with at least 30 days' notice, effective at your next billing period. You are responsible for applicable taxes.

7. Intellectual property

The Services, including all software, designs, text, and trademarks, are owned by Apello or its licensors and are protected by intellectual property laws. Except for the rights expressly granted in these Terms, no rights are transferred to you.

8. Feedback

If you send us suggestions or feedback, we may use them without restriction or obligation to you.

9. Confidentiality

Each party agrees to protect the other's non-public information that is marked or reasonably understood to be confidential, using at least reasonable care, and to use it only to perform under these Terms.

10. Disclaimer of warranties

The Services are provided "as is" and "as available". To the fullest extent permitted by law, Apello disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee that the Services will be uninterrupted or error-free, or that any particular business result, revenue, or campaign performance will be achieved.

11. Limitation of liability

To the fullest extent permitted by law, Apello will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or advertising spend. Apello's total liability for any claim relating to the Services will not exceed the amount you paid us in the twelve months before the event giving rise to the claim.

12. Indemnification

You agree to indemnify and hold harmless Apello and its officers, employees, and agents from any claims, damages, and expenses arising from your use of the Services, your Customer Data, or your violation of these Terms or any third-party platform terms.

13. Term and termination

These Terms apply while you use the Services. You may stop using the Services at any time. We may suspend or terminate your access if you breach these Terms or if needed to protect the Services or others. On termination, your right to use the Services ends, and we will make Customer Data available for export for a reasonable period, after which we may delete it.

14. Governing law

These Terms are governed by the laws of [State/Country], without regard to conflict of law rules. Disputes will be resolved in the courts located in [County, State/Country], and both parties consent to their jurisdiction.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will notify you by updating the date above and, where appropriate, by email or through the Services. Continued use after changes take effect means you accept the updated Terms.

16. General

These Terms, together with any order form or agreement you sign with us, are the entire agreement between you and Apello about the Services. If any provision is found unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent.

17. Contact us

[Company legal name]
[Street address]
[City, State, Postal code, Country]
[legal@yourdomain.com]